"Nike Foamposite "Royal" Re-Release: A Comeback for a Legendary Sneaker"

Nike is set to relaunch one of its most iconic and technically advanced sneakers, the Nike Foamposite "Royal." Mark your calendars for September 13, 2024, as this classic returns with a price tag of $240. Available on Nike's SNKRS app and select retailers, the Foamposite is making a grand comeback after years of anticipation and demand from sneaker enthusiasts.

Release Details

• Release Date: September 13, 2024

• Retail Price: $240

• Availability: Nike SNKRS and select Nike retailers

(NIKE)

Originally released in 1997, the Nike Air Foamposite was a groundbreaking sneaker in terms of design and production. Its foam-molded upper, combined with a carbon fiber plate and a translucent rubber outsole, was unlike anything seen before. Despite its innovative design, it was also one of the costliest shoes for Nike to produce, and it took years for the company to break even on this ambitious project.

Throughout the early 2000s, Foamposites were rare and coveted, with collectors often hunting down pairs from the original 1997 release. However, the landscape changed in 2007 when Nike reintroduced the model in various new colorways. This revival sparked a resurgence of interest, particularly in the Northeast, where a dedicated community of Foamposite fans emerged.

The hype reached its peak with the release of the Galaxy Foamposites in 2012. This release became a cultural phenomenon, creating unprecedented excitement and long lines at sneaker stores. The Galaxy Foamposites epitomized the height of sneaker culture's obsession with unique and limited-edition designs.Post-2012, the Air Foamposite series saw a decline in popularity as sneaker trends shifted. Lightweight, flexible designs like the adidas Yeezy, Ultra BOOST, and NMD became the new favorites among sneakerheads. The bulky and robust Foamposites were momentarily sidelined as the sneaker community's preferences evolved.

But as trends often do, they come full circle. Nike is banking on this cyclical nature of fashion with the re-release of the Foamposite "Royal." This iconic model remains true to its original design from 1997, featuring the same striking blue foam upper, black accents, and the durable carbon fiber plate that made it a standout.

Nike's decision to reissue the Foamposite "Royal" isn't just a nod to nostalgia; it's a strategic move to reignite the sneaker's legacy. With confirmed releases throughout 2024 and 2025, Nike aims to reestablish the Foamposite as a staple in sneaker culture. By bringing back the original setup, they hope to attract both longtime fans and a new generation of sneaker enthusiasts.

The sneaker community is abuzz with anticipation for this release. The return of the Foamposite "Royal" is more than just a comeback of a shoe; it's the revival of a cultural icon that once defined a generation of sneakerheads.