Bucks’ Damian Lillard Secures Lifetime Deal with Adidas

Milwaukee Bucks guard Damian Lillard has signed a groundbreaking lifetime deal with Adidas, according to sources. The agreement cements Lillard's status as one of the most marketable athletes in the NBA and reinforces his long-standing partnership with the global sportswear brand.

(Getty Images)

The lifetime contract makes Lillard one of a select group of athletes to receive such an honor, underscoring his influence both on and off the court. Since entering the NBA in 2012, Lillard has been a key ambassador for Adidas, with his signature "Dame" line of basketball shoes gaining widespread popularity among players and fans alike.

“I’m incredibly grateful to Adidas for believing in me and supporting me throughout my career,” Lillard shared in a statement. “This partnership has always been about more than shoes—it’s about empowering communities and inspiring the next generation.”

Adidas also expressed excitement about the extended partnership. A company spokesperson noted that Lillard embodies the values of hard work, perseverance, and authenticity, making him an ideal representative for the brand.

Lillard’s on-court success and reputation as a leader have bolstered his appeal. With career highlights that include multiple All-Star appearances and iconic playoff performances, he has consistently been one of the NBA’s most dynamic and clutch players.

The deal comes as Lillard embarks on a new chapter of his career with the Milwaukee Bucks following a blockbuster trade. Paired with two-time MVP Giannis Antetokounmpo, Lillard is poised to contend for an NBA championship while continuing to expand his global brand.

This lifetime agreement ensures that Lillard’s impact will endure long after his playing days, as he joins a growing list of NBA legends who have secured similar deals with major sportswear brands.