Stephen Curry has secured a new home for his signature brand by entering into a long-term shoe and apparel partnership with the Chinese sportswear giant Li-Ning. This agreement represents a significant change in the basketball sneaker industry and concludes Curry's months-long quest for a new footwear partner following his separation from Under Armour in late 2025. Brad Penner-Imagn Images The agreement enables Curry to keep running Curry Brand and broaden its global presence